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KMID : 1147820150040010022
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Journal of Naturopathy
2015 Volume.4 No. 1 p.22 ~ p.30
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Perception, Image and Preference of Medical Skin Care Cosmetics
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Park Ji-Hyoung
Soung Yeon-Sook
Lee Keun-Kwang
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Abstract
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The awareness, image, and preference of medical skin care (MSC) cosmetics were investigated targeting 324 persons involved in the skincare and beauty services of Daejeon region. To the question of whether ot not they are aware of MSC cosmetics, 82.1% of them responded that overall, they had heard of it, and 17.9% responded that they had never heard of it. The degree of awareness of MSC cosmetics turned out to be 3.60 on the average, which was slightly more positive than normal. As for the image of MSC cosmetics, the high price was the highest, followed by the desire to use it, the reliability and specialization, the efficiency and effectiveness after use, the skin safety, the degree of concern, and the easiness of purchase in the order. To the question of whether or not they prefer medical skincare cosmetics, 60.2% responded ‘yes’, and 39.8% responded ‘no’. In conclusion, the general opinion is that medical skin care cosmetics is safer and more useful in skincare.
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KEYWORD
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Medical skin care cosmetics, Awareness, Image, Preference
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